During and after the Covid-19 pandemic, few industries experienced growth quite like the fitness sector. Although most of the world had to suffer through government and media-coordinated scare tactics over a virus with a 99% survival rate, one positive consequence is that many people started to take health and fitness more seriously.
Many began exercising more. Many began spending more time outside. Many began eating more balanced and nutrient-dense diets. Many began questioning habitually accepted health guidance, such as the food pyramid, "heart-healthy" fatty oils, and the vaccine schedule.
Thanks in part to the health and fitness renaissance, plus work-from-home culture, many people are spending more time outside, in the sun, doing Zone 2 cardio.
The fitness sector has undertaken a renaissance over the past four years, and those fitness professionals who positioned themselves best stood to gain the most. In the fitness industry, like in any other industry, knowledge is power. It's essential to stay up-to-date on all the happenings in the industry.
If you're in the fitness industry, and you:
Don't know what Ozempic is;
Have never heard of Knees Over Toes;
Believe margarine is a quality substitute for butter;
Are unaware of the benefits of resistance training for adults of all ages...
You are BEHIND.
The fitness industry is evolving faster than ever. To stay ahead, you must have a way to stay apprised on all the new trends and research coming out so frequently.
You need a news briefing.
No matter your role in the fitness industry, whether you are a personal trainer, online coach, nutritionist, physical therapist, sports medicine doctor or competitive bodybuilder, a daily news briefing will ensure you stay up to date on all news and developments in your industry.
Here are 8 ways in which fitness professionals can benefit from receiving a daily news briefing:
1. Stay Informed about Industry Trends
Media analysis helps fitness professionals stay updated on the latest trends, research findings, and advancements in the fitness and healthcare industries. This knowledge is valuable for enhancing their expertise and providing clients with the most current and effective advice.
2. Client Education
By staying informed about health-related news, fitness professionals can educate their clients about relevant topics. This can include new exercise techniques, nutritional discoveries, or the latest insights into injury prevention and rehabilitation.
3. Emergency Preparedness and Public Health Guidelines
Media analysis helps fitness professionals stay aware of health crises, emergencies, or public health issues. This information is crucial for adapting training programs and ensuring the safety and well-being of clients, especially in situations like a pandemic.
Daily news briefings often include updates on public health guidelines and recommendations. Fitness professionals can use this information to align their practices with the latest health and safety standards, particularly in areas such as sanitation and mask usage.
Popular fitness gurus like the Buff Dudes reacted to the closure of the gyms in 2020 by posting workouts that anyone can do at home with limited equipment. Popular videos, such as their dumbbell-only workout series, contributed to immense growth of their channel and business.
4. Business Insights
Fitness professionals running their own businesses can benefit from a daily news briefing by staying informed about industry regulations, market trends, and business strategies. This knowledge can be applied to marketing, client acquisition, and overall business planning.
5. Professional Networking
Media analysis can highlight industry events, conferences, or webinars that fitness professionals can attend to expand their knowledge and network with other professionals. Networking opportunities can lead to collaborations, partnerships, and shared learning experiences.
6. Enhance Content Creation
Fitness professionals often share content with their clients, whether through videos, blogs, social media, or newsletters. Staying up-to-date on the newest developments can provide ideas for relevant and timely content creation, keeping clients engaged and informed.
When the gyms closed in 2020, prices of home gym equipment, especially weight plates, skyrocketed. Savvy entrepreneurs like Caveman Weights and Stix And Stone took advantage of this by selling molds than anyone could use to make their own plates out of concrete.
7. Legal and Ethical Considerations
Media analysis can provide insights into legal and ethical considerations in the fitness industry. Being aware of any legal changes or ethical discussions can help fitness professionals align their practices with the highest standards.
For example, if new research suggests a dietary practice you recommend is actually detrimental to health, it is your duty to advise your clients of this and provide updated guidance.
8. Client Engagement and Motivation
Sharing positive news related to health and fitness can be a motivational tool for clients. It can reinforce the importance of their fitness journey and inspire them to stay committed to their goals.
By incorporating media analysis and staying informed through daily news briefings, fitness professionals can enhance their knowledge, provide better services to clients, adapt to industry changes, and position themselves as informed and reliable experts in their field.
Your brain needs exercise too. Starting your day with a daily briefing is just like starting your day with a workout. Once you see its clear benefits, you won't be able to go without it.
To get set up with a daily news briefing, contact us today, or request a free trial to see exactly how Consul Media Intelligence will build you a news briefing to suit your specific needs.